Most companies have been outsourcing a portion of their marketing function for many years - advertising.
But increasingly, expertise in marketing lies outside the walls of the traditional firm. In research, strategy optimization, multi-channel digital development, customer management and many more disciplines, project work is outsourced to experts. And that’s why more and more companies are turning to marketing partners like Lucidity London.
When we’re asked “when should I outsource my marketing?” our response is clear and simple: when it’s not a core competency.
Of course, it’s often a more complicated decision than that. But in our experience of working with clients over the past 10 years, the main reasons which prompt our clients to work with us include:
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# |
Reason |
Scenarios Given |
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1 |
Access to expertise |
gain access to the expertise and skills needed to perform key marketing tasks, and hook up with talent that may not be attracted working in-house |
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2 |
Expert point of view |
get unbiased insights and a fresh perspective on the development of a realistic but high performing marketing strategy, and then implement it |
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3 |
Safe pair of hands |
experienced, qualified project management with links to high quality suppliers e.g. researchers, web designers, photographers, printers and event organisers |
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4 |
Up-to-date tools |
modern tools and techniques for defining the marketing strategy, reaching the target market and meeting objectives |
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5 |
Release time |
tick marketing details off the to-do list, reduce time consuming liaison between suppliers and free up precious management time |
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6 |
Increase flexibility |
options for support in executing a one-off project or for two days a week implementing the marketing strategy |
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7 |
Keep costs down |
marketing expertise without the commitment and cost of employing full-time employees while maintaining high standards of execution |
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8 |
Bring new ideas and thinking |
develop new services and campaigns required to get, keep and grow customers |
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9 |
Mentoring and training |
provide direction to an inexperienced employee, junior marketing team or executive team on an specific topic e.g. multi-channel retail |
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10 |
Boost quality |
improve the quality of marketing as the business grows while professionalizing the marketing competency |